Bortom Cycling

The company Bortom Cycling about the collaboration with Cai

"Cai has had an open mind to create something new with a personal touch. We have described the needs and they have given us knowledge about wool, materials, socks, and manufacturing"

Bortom Cycling is a company founded by Tobias Dahlström and Calle Andersson. They started in 2017, and have focused their main focus on developing socks that are specially adapted for cycling. They are dedicated cyclists themselves and saw an opportunity for new products in the market. Thinking new, function with a smart twist, has always been the ambition.

– It started with us trying to get our first sock specially adapted for cycling during the winter months. It needs to be insulated and keep warm, withstand wear and tear and have a good fit that means it stays on the foot. Our socks are different in that there are few that have such a high wool percentage, and the shaft is also higher. The fact that they are then made in Sweden and Småland is something that many people like.

They turned to Cai as a producer and together began the process of creating the first sock.

– It all started with a conversation with Cai where we discussed ideas and thoughts, which then led to reality. They have been a really good sounding board for what is possible for us to achieve. We have been able to visit the factory with our designers, and then prototypes that we could feel and adjust have been sent back and forth until we got the result we were looking for.

The sneak start with the winter socks exceeded expectations and Bortom Cycling was covered in several articles. With the help of marketing on Instagram alone, the socks almost sold out. Currently, two more socks aimed at spring and summer have been developed.